Legal case study/ August 2026
Legal advertising.
Measured beyond the screen.
156 tracked pixel conversions. A record beyond delivery.
An Atlanta personal injury law firm’s omnichannel digital campaign delivered 244,174 impressions. Streaming TV, online video, display, and in-app video created a multi-screen presence and measurable activity.
156
Tracked Pixel Conversions
Reported events completed
244,174
Ad Impressions
Across four digital channels
107,874
Reported Reach
As measured by the platform
202
Ad Clicks
Direct interactions with the ads
The business challenge
Earn attention.
Account for what follows.
For a personal injury law firm, visibility is only part of the business question. The firm needs to understand what its advertising delivered and what activity followed, without confusing a media report with confirmed inquiries or signed cases.
The goal was a clearer record of exposure and activity, rather than impressions for their own sake.
The advertising strategy
A multi-screen presence.
A measurable next step.
Streaming TV led the delivery. Online video, display, and in-app video added opportunities to reach the audience. Click and pixel-event reporting provided a view of activity beyond the screen.
- Reach audiences across four digital channels
- Record clicks and tracked pixel events
- Measure video completion by channel
- Keep reported events separate from confirmed case outcomes
The customer journey
From multi-screen visibility to measurable activity.
The campaign combined ad exposure with direct interactions and recorded pixel events. These are aggregate campaign measures, not proof that every person moved through each step.
Ad Impressions
244,174
Across four digital channels.
Reported Reach
107,874
As measured by the platform.
Ad Clicks
202
Direct interactions with the ads.
Tracked Pixel Conversions
156
Reported events, not confirmed leads or signed cases.
The results
156 tracked events beyond the impression.
The campaign paired 244,174 impressions with 202 direct ad clicks and 156 recorded pixel events. That gave the firm a record of activity beyond delivery.
These reported events are not confirmed calls, leads, or signed cases.
Reported dates: August 6–30, 2026.
The media mix
Streaming TV led the delivery. Other channels extended it.
92.4%
Streaming TV video completion rate
The rate reported for this channel only, not the overall campaign.
23
Streaming TV pixel conversions
Recorded channel-level events, not confirmed calls, leads, or signed cases.
What this means for your business
Know more than who saw your ads.
Advertising should give you a clear record of what happened, with a measurement plan that reflects the outcomes your business actually needs.
Build the right presence
Connect your business with audiences across the screens they use.
Measure beyond delivery
Understand clicks and tracked events alongside ad exposure.
Ask better questions
Use campaign evidence to decide what to measure and improve next.
Your next step